New White Paper: Four Easy Steps to Kill Workplace Innovation
Are Google or 3M able to give their employees free time because they are successful, or are these companies successful because they give their employees free time? ~ Cliff Stevenson, i4cp Senior Research Analyst
There are very few times when employee creativity should be discouraged, but all too often it is. If you're concerned that there is too much creativity and innovation occurring in your organization--whether it's employees seeking product improvements, or process efficiencies--we've released a new white paper that's just for you.
The white paper, Four Easy Steps to Kill Workplace Innovation, offers just what the title suggests: a step-by-step guide to crush independent thought and create a culture where innovation is not only discouraged, it's punished.
Authored by Cliff Stevenson, the white paper is available exclusively to i4cp member organizations. Download it now to see how you can start quashing creativity and innovation--and limit your organization's market potential--today.
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.