Job Shadowing Improves Employees, but Most Companies Don't Take Advantage
SEATTLE, WA (September 14, 2009) - Job shadowing provides a better understanding of organizations, develops skills, facilitates succession planning and helps retain employees. Despite those benefits, most companies don't offer this opportunity to their employees, according to a recent study by the Institute for Corporate Productivity (i4cp). Today, only 31.3% of organizations offer job shadowing, although another 14% say they plan to implement a job shadowing program in the coming two years.
Of the companies that do offer job shadowing programs, ownership varies considerably. Job shadowing is a part of an organization's mentoring program, according to 56.5% of respondents, and over half said that any employee can participate. Individual business units are responsible for job shadowing programs in 34.8% of responding organizations, while training and development or HR are each responsible in a little over one-quarter of companies.
"Job shadowing is a great way for experiential learners to gain broader knowledge of the processes and skill sets they will need to hit the ground running in a new position," said i4cp associate editor Eric Davis. "Like any coaching and mentoring program, though, it's critical to carefully select those to be shadowed to make sure the ‘shadow' is onboarded correctly. That aspect of implementation is where higher-performing organizations tend to excel."
Measurement of job shadowing programs is a bit mixed. While almost 70% of respondents said that they keep tabs on employee participation, only 8.7% said their organizations measure the monetary value of job shadowing. The success of the program is generally based on feedback from participants (80.6%) and managers (70.1%).
The study did reveal some gaps that low-performing organizations could take advantage of to improve their job shadowing programs. While over 40% of respondents from high-performing organizations - those with considerable growth and market share over the last five years - said they allow employees to shadow only their strongest employees, only 9.1% of low-performing organizations said they do the same. Furthermore, a similar percentage of high-performing organizations introduce job shadowing as an option during the onboarding process, whereas only 7.7% of low-performing organizations do the same.
The Job Shadowing Pulse Survey was conducted by i4cp in June 2009. The full results of the survey are available exclusively for all i4cp corporate members.
About i4cp, inc.
i4cp is the world's largest vendor-free network of corporations focused on improving workforce productivity. Our vendor-free community facilitates innovation by giving our members - among the largest and most respected organizations in the world - access to:
- Peers to spark new ideas and prevent "reinventing the wheel,"
- Research to enable members to understand current practices and next practices,
- Tools to put ideas and research into action,
- Technology to enable members to easily access tailored information and execute workforce strategies.
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.