Talent Management Metrics Get an "F"
i4cp study finds only a quarter of companies have systematic talent management practices in place
Seattle, WA (May 12, 2010) - If employees are a company's most important asset, few organizations are anywhere near realizing their full potential, according to the latest talent management study by the Institute for Corporate Productivity (i4cp). The study, which examined the extent to which organizations are measuring and gauging the success of their talent management programs, found that only a quarter of companies surveyed have systematic talent management practices in place.
However, it's clear that high-performance organizations - companies that have outperformed their competitors in profitability, revenue growth, market share and customer satisfaction over the last five years - are much more focused on talent management metrics. Top organizations were more than twice as likely to emphasize the measurement of talent management (37%) than low-performing organizations (16%).
The study was recently conducted on behalf of i4cp's Talent Management Accelerator working group, made up of 15 world-class companies seeking to discover the best ways to measure talent management effectiveness. The group is using i4cp research, best and next practice collaboration, and expert guidance to learn how high-performance organizations utilize certain human capital metrics to achieve better business results.
"There's an old saying from Peter Drucker that what gets measured gets managed," said Kevin Oakes, CEO of i4cp. "While talent management is one of the hottest topics in human capital, at the same time, it is one of the most mysterious. Companies understand the general concept and the benefits, but are struggling with implementation and execution. Effectively measuring components of talent management is an important step toward taking the mystery out of what works and what doesn't."
i4cp research has consistently shown that high-performance organizations place more emphasis on human capital, and effectively measuring human capital initiatives has been a hallmark of these companies. Exactly what to measure, though, is often open for debate. When gauging the success of talent management practices, high performers indicated they were more likely to use employee engagement as a measurement to a high or very high extent (52% vs. low performers at 32%), followed by measuring leadership success (48% to 29%), and management satisfaction (41% to 27%), among many other measurements.
In turn, more than half of these organizations said their talent management efforts are successful, while only a third of lower performing organizations reported the same. Nearly 43% of high-performance companies said they can demonstrate success, whereas only 29% of lower performing organizations said the same.
i4cp also asked participating companies about the use of metrics for the purpose of managing talent better, and the extent to which they felt they should be using these metrics. The gaps between "does" and "should" were prominent, notably in regard to such metrics as high-performing employee separation rate, ROI per employee, time to full productivity, and controllable separation rate.
i4cp member companies and Talent Management Accelerator participants have exclusive access to the full results of the study, as well as the Interactive Data toolkit and other information on how these metrics are being used to measure success. The Talent Management Measurement survey was conducted by i4cp in April 2010.
Companies participating in i4cp's Talent Management Accelerator program include:
- AAA Auto Club South
- Adobe Systems Incorporated
- Board of Governors of the Federal Reserve System
- Booz Allen Hamilton
- Defense Intelligence Agency (DIA)
- Hertz Global Holdings
- Intuitive Surgical
- Kaiser Permanente
- McKee Foods Corporation
- Microsoft Corporation
- OGE Energy Corp
- Pratt & Whitney
- SHRM
- TD Bank Financial Group
- Wells Fargo & Company
About i4cp, inc.
i4cp is the world's largest vendor-free network of corporations focused on building and sustaining highly productive, high-performance organizations. Through a combination of peer networking, human capital research, tools and technology, we enable high performance by:
- Revealing what high-performance organizations are doing differently
- Identifying best and next practices for all levels of management
- Providing the resources to show how workforce improvements have bottom-line impact
With more than 40 years of experience and the industry's largest team of human capital analysts, i4cp is the definitive destination for organizations seeking innovative ways to improve workforce productivity.
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.