Inclusion Improves Workforce Productivity and Engagement, but Success Isn't Measured
New i4cp study on employee inclusion reveals most companies have inclusion strategies, but few know how to measure success
Seattle, WA (July 14, 2010) - A majority of companies have employee inclusion strategies in place to engage with ever-diversifying workforces, but many have yet to figure out a way to measure the success of such programs, according to the latest study released today by the Institute for Corporate Productivity (i4cp).
Nearly half (47%) of the companies who participated in the study, which was conducted on behalf of several i4cp member organizations, said that inclusion is a part of their diversity initiatives, and 19% said inclusion was treated as a separate talent management initiative. Another 17% said they plan to implement inclusion strategies in the near future. Inclusion is defined as creating an environment in which employees share a sense of belonging, mutual respect and commitment from others so that they can do their best work.
Why are companies focusing on employee inclusion? The study found that inclusion strategies support talent acquisition and retention efforts as well as increase the productivity and engagement of current employees. Successful inclusion also positively affects employment brand and the public image of the organization. Nearly 75% of high-performance organizations - companies who have outperformed their competitors over the last five years - indicated that, to a high or very high extent, inclusion benefited recruiting and retention efforts, compared to 62% of lower performing companies. Improved productivity and engagement had similar breakdowns, with 72% of high performers saying this was a driver compared to 59% of lower performers.
Despite these drivers, only a third of high-performance organizations reported that their inclusion initiatives were highly or very highly effective, though this was much higher than the 18% of lower performing companies that said the same.
More telling is that only 21% of companies said they attempt to quantify the effects of inclusion strategies to a high or very high extent, while nearly half of all companies (46%) said they only attempt to measure inclusion to a small extent, or not at all.
The i4cp Inclusion Measurement study also examined the methods companies use to measure the success of inclusion efforts. These practices, along with interactive tools to explore the research in more detail, are available exclusively to i4cp corporate members.
About i4cp, inc.
i4cp is the fastest growing and largest corporate network focused on the practices of high-performance organizations. Through a combination of peer networking, human capital research, tools and technology, we enable high performance by:
- Revealing what high-performance organizations are doing differently
- Identifying best and next practices for all levels of management
- Providing the resources to show how workforce improvements have bottom-line impact
With more than 40 years of experience and the industry's largest team of human capital analysts, i4cp is the definitive destination for organizations seeking innovative ways to improve workforce productivity.
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.