Customer-Focused Organizations Preliminary Results
i4cp research has not only shown that having a customer-focused workforce is the most important issue facing companies in 2010, but that high-performance organizations are more customer-focused than others. But what practices separate these firms from the rest? What workforce strategies are companies taking to make their employees more customer centric?
Download the preliminary results from i4cp's February 2010 study on customer-focused organizations.
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.