Webinar: Is It Time to Rethink Your Business?

Erik Samdahl - Vice President, Marketing, i4cp

May 12, 2009

Even while many companies are struggling to survive or rein in costs, these turbulent times provide an amazing opportunity to unmask the areas businesses need to grow and cut. Before moving to the execution phase, however, we need to understand the human condition that attaches what we do with how we do it to a point where it's difficult to properly assess what is and isn't actually important.

Join Ric Merrifield, Business Architect at Microsoft and author of the new hit book, "Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation" as he discusses how to avoid "the 'how' trap" that we all fall victim to. Ric will also be seen in the coming months on Oprah and The Daily Show with Jon Stewart.

This webinar - Thursday, May 14 at 1pm EDT - will explore key concepts from his book, such as:

Identifying the pitfalls of "The 'How' Trap"
Learning from powerful case studies ranging from ING DIRECT and Amazon.com to Procter & Gamble
Rising above low-level processes and narrow perspectives
Stepping back, identifying what really matters to the organization, and acting accordingly
Understanding the hidden connections that can make or break your business
Making profitable changes without setting off destructive "chain reactions"
Exposing activities where people, processes, and technology matter ... and, equally important, where they don't

Register now for this complimentary webinar.

Erik Samdahl, Vice President, Marketing

As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.

Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.

Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.