How do organizations reward achievement of performance goals?

As we reported a couple of weeks back, companies are increasingly switching to a pay-for-performance model, where employees aren't guaranteed a raise just for showing up each day. However, how firms are rewarding their employees for strong performance varies greatly between high- and low-performing organizations, a fact that isn't initially revealed through most high-level reports.

Performance rewards: The standard view

The chart below is a rather simplistic view of the 511 responses i4cp received during the study, which shows that employees are most likely to benefit from a salary increase for goal achievement first, followed on the list by a one-time cash bonus. Stock awards and non-cash awards are also utilized in the reward system, albeit at a much lower level.



However, salary increases may not be the best way to reward employees for meeting goals. Even though the chart above - a chart that most research organizations, including i4cp, would include in their "standard" reports - says so, the more insightful view of how high-performing organizations administer rewards requires a deeper look at the data.

Performance rewards: The interactive view

Using i4cp's new Interactive Data functionality, which allows i4cp members to easily filter and customize i4cp research against a variety of demographics, it's revealed that salary increases are not the most widely used practice by high-performing organizations. This second chart shows the same data as above, only with differentiated responses based on organizational performance and minus mid-range performing companies:



As you can see, one-time cash bonuses are regarded as a better way to reward employees for meeting their performance goals than salary increases, at least according to the practices of high-performing organizations. i4cp's Pay-for-Performance Interactive Data reveals that 72.4% of high-performing organizations award cash bonuses, whereas only 59.2% provide salary increases.

Even looking at some of the other, less-used ways of rewarding performance shows some startling gaps that lower-performing companies should take heed of. Gaps between high- and low-performing organization practices should be regarded as opportunities. By using Interactive Data to gain greater insight into survey results, organizations can easily focus in on these gaps and begin to capitalize on more effective strategies.

Erik Samdahl

As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.

Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.

Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.