Business Social Networking Risks Podcast
The article examines the perceived potential and risks companies see in embracing social networking as a workplace tool. Some of the questions discussed in the podcast include:
- When you discuss social networks with i4cp members, do they consider blogs, Facebook, Twitter and Linkedin as all part of the same thing, or do they get more specific?
- A number of companies have started to use Facebook and Twitter to connect with customers. Did you get into specific platform discussions in your survey? If so, what did you learn?
- What are some of the primary concerns among the companies you surveyed regarding social networks?
- Do larger companies have a better handle on social networking?
- What were some positive results of using social networks that you uncovered in your research?
- A recent i4cp survey, commissioned by ASTD, showed that 70% of learning within an organization is informal or social learning. How do large corporations decide what is social networking and what is social learning? Aren't they very closely tied?
- With more Gen Y employees entering the workforce, companies are going to have to come to terms with social networks because this generation grew up using this technology. Is this a trend i4cp research sees?
- What are some recommendations for developing social networking policies within organizations?
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.