Webinar: Scenario Planning for Your 2012 Workforce
Scenario planning - is it an academic exercise or a source of competitive advantage? The purpose of scenario planning is not to pinpoint future events but to highlight large-scale forces that push the future in different directions. It's all about making those forces visible, so that if they do happen, you will be able to recognize them and take action. At the core, it is about making better decisions today. Scenarios provide a fresh perspective, a new language and framework that facilitate dialogue and strategic thinking on the challenges and opportunities we face in a changing and competitive environment.
In this webinar, presented by Mark Vickers, i4cp's VP of Research, and moderated by Mary Ann Downey, i4cp's Talent Pillar Director, you'll learn:
- Why scenario planning is important now
- The process of building scenarios
- How organizations use scenarios
- Problems and pitfalls of scenario planning
Sign up today – this webinar is complimentary to all attendees. This workforce scenario planning webinar will take place on July 14, 2009 at 1pm EDT.
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.