New Podcast: Digital Shadows and Their Productivity Implications
The podcast examines how employees' actions - both in the workplace and in their personal lives - are leaving a digital imprint. This digital imprint is made up of stored data collected from cell phones, laptops, credit cards, Facebook accounts or the plethora of other communication or information technologies that are available today. Several companies already track day-to-day performance down to the keystroke, and recruiters are looking on social networking sites to screen candidates. While there are plenty of benefits to this data explosion, there are also negative productivity implications that, without the right tools, can lead to data overload and result in unnecessary work and even more distractions in an age where multitasking is already a significant challenge.
Download the podcast now or visit Total Picture Radio for other TrendWatcher podcasts.
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.