Mastering the VC Game
Jeff Bussgang, i4cp board member and general partner at Flybridge Capital Partners, provides a 360-degree view of the venture capital space in his new book, titled Mastering the VC Game. The book, now available for purchase in all major bookstores, shows how the game is played from both a VC's perspective and the perspective of a start-up.
As an entrepreneur-turned-VC's, Jeff is one of few people to play on both sides of this high-stakes game, giving him a unique perspective on how start-ups succeed and where they fail. The book provides detailed insights, colorful stories and practical advice gathered from his own experiences, as well as from interviews with dozens of the most successful players on both sides of the VC game, including Twitter's Jack Dorsey and LinkedIn's Reid Hoffman.
Here are a few of the rave reviews Mastering the VC Game has received:
"Jeffrey Bussgang offers practical advice about raising venture capital from the right people at the right time for the right project. The book is insightful for entrepreneurs and venture capitalists alike."
- William A. Sahlman, professor, Harvard Business School and coauthor, New Business Ventures and the Entrepreneur
"Mastering the VC Game is part how-to and part war story. It's the best kind of book: a fun and educational read."
- Fred Wilson, managing partner, Union Square Ventures
"The book is honest, often funny, humble and it doesn't rely on jargon or get too deep into the financial mechanics of VC deals."
- Boston.com
"Finding the right VC for you and your company can be a challenging task. Bussgang's recounting of his experience gives a unique perspective on the VC world and is an interesting read for entrepreneurs."
- Tony Hsieh, CEO, Zappos.com
"A 360-degree perspective on the venture capitalist-entrepreneur virtuous cycle. Read this to understand what it takes to be a catalyst to the best economic driver the world has ever known."
- Tim Draper, managing director, Draper Fisher Jurvetson
Read excerpts from this enlightening and informative book at the following websites:
Buy Mastering the VC Game at Amazon.com today!
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.