Tuesday Webinar: Applying the Lessons of "Best Service"
In March 2008, Bill Price, former Global VP of Customer Service for Amazon.com, founder of Driva Solutions and co-author of bestselling business book The Best Service is No Service, proposed a twist to the traditional approach to customer support: that it’s far better for customers, your company, and shareholders to challenge customer demand for support, fix what’s wrong or what’s confusing, and achieve the “Best Service” by not needing to provide service.
Based on Bill’s work at MCI in the 90s and at Amazon.com from 1999 to 2001, “Best Service” has 7 Principles that have now been applied all over the world, from the British Cabinet to start-ups to high/low/no-tech companies. In this presentation, Bill will update his findings three years out, noting the effects of social media and “C2C” (customers to customers), the impact of the deep recession, and globalization’s continued streaks, with frameworks and lessons to apply Best Service to your organization.
Register for the webinar now!
Bill will go into more depth on Best Service and the 7 Principles at the i4cp 2011 Annual Conference, starting March 15, 2011.
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.