IBM’s Head of Workforce Analytics to Present at i4cp 2015 Conference
What is IBM doing to advance the field of workforce analytics? How is the company tying social media to engagement? Learn the answers to questions like these at the i4cp 2015 Conference (March 16-19, 2015 in Scottsdale, Arizona) as Chris Broderick, Director of Workforce Analytics at IBM, has been added to the agenda.
This highly praised annual event explores the people practices that drive high market performance. Workforce analytics plays an understandably critical role in measuring the business impact of HR programs, and IBM is doing some truly incredible things to not only analyze effectiveness but take advantage of predictive analytics.
Chris serves as IBM's highest ranked subject matter expert on the topic of workforce analytics. She provides thought leadership for IBM's Workforce Analytics, Social Analytics, Engagement Analytics, and Survey Research programs and policies. She is heavily involved in the implementation of IBM's inaugural employee engagement survey, leveraging employee engagement best practices and integrating social engagement and social analytics best practices.
Chris is the second speaker to be announced, following Kevin Wilde, Chief Learning Officer of General Mills. Many more speakers will be revealed over the coming weeks and months. Want to hear more from Chris? The conference is still several months away, but now is the time to save.
Register by September 30 to receive $500 off the standard rate.
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.