The Impact of AI on HR: Are We Already Behind?

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Artificial intelligence (AI), particularly generative AI, is quickly revolutionizing business functions worldwide. As discoverers of next practices in human capital, at i4cp we wanted to know: where is HR in this revolution?

The bad news is that overall, HR is already behind. The good news is that there are plenty of pioneers to emulate.

In our brand-new study exploring AI’s impact on HR, our research analysts uncovered a group of leading-edge organizations we’ve labeled AI Innovators. The HR teams in these companies are already successfully integrating AI technology to be both more efficient as well as effective. This adoption has a distinct correlation to business performance: AI Innovators are more likely to have higher market performance, increased levels of innovation and productivity, and healthier cultures than those that have been slower to adopt AI.

For many companies, efficiency is a quick win—using AI to offload those mundane tasks every function tolerates. There is still a long way to go for most to deconstruct jobs and leverage AI to free individuals and teams to be more strategic. But there are already proven methods some organizations have employed.

The real prize is effectiveness—AI can rapidly accelerate the business to a new level of competitiveness and preparedness for a radically different future of work.

The reality is that most organizations are only beginning to experiment with these new AI tools or are simply watching and waiting. For such HR teams, we applied the label AI Enquirer. These teams are more likely to be exploratory—merely researching potential uses of AI. Unlike the AI Innovators, in organizations in the AI Enquirer stage there has been very little communication to the workforce other than to refrain from using AI at work for the time being.

Some are downright skeptical and intentionally ignoring the signals of change that are everywhere. These represent the AI Laggards. While many in this category have yet to communicate any guidance or usage policies for AI to their workforces, a small number of large organizations (4%) reported that the use of AI at work is expressly forbidden. “We prefer to use our own senses to compose documents,” one leader told i4cp.

i4cp Generative AI Maturity Model

Despite the newness of generative AI, next practices are already emerging for the HR function. Our study identified nine used by most AI Innovators that others can certainly learn from.

On average, AI Innovators have implemented or are planning to adopt 77% of these nine practices. Conversely, AI Enquirers have adopted (or are planning to adopt) a mere 13%, while AI Laggards are at fewer than 1% of the same practices.

While most HR teams have been slow to adopt AI, a concerning issue the study uncovered is that most HR leaders aren’t currently involved in AI—related decisions that impact their organizations’ workforces. In fact, our data shows that HR has a weak influence on AI decisions at more than 60% of organizations, and this is due primarily to a prevalent lack of belief in HR’s capabilities. More than half of those surveyed told us they have no-to-low confidence in HR’s readiness to contribute to AI strategy.

Given HR’s purview of workforce capabilities, skills, potential, and deficiencies, this is a strategic miss that needs to change if organizations expect to truly leverage AI.

The future of work will be significantly impacted by AI; HR needs to be at the center of this revolution. There is a high level of long-term strategy and utilization already underway in several organizations that can serve as models for others.

I’m hopeful that our new study (available to i4cp members)—and the peer collaborations we will continue to organize around this constantly evolving topic—will propel more organizations into AI Innovator status.

If you’re organization isn’t an i4cp member, download the executive brief or contact us to learn more about enterprise membership.

Kevin Oakes

Kevin is CEO and co-founder of the Institute for Corporate Productivity (i4cp), the world’s leading human capital research firm focusing on people practices that drive high performance. i4cp conducts more research in the field of HR than any other organization on the planet, highlighting next practices that organizations and HR executives should consider adopting.

Kevin is also the author of Culture Renovation®, an Amazon bestseller which debuted as the #1 new release in a dozen Amazon book categories. Drawing on data from one of the largest studies ever conducted on corporate culture, Culture Renovation™ details how high-performance organizations such as Microsoft, T-Mobile, 3M, AbbVie, Mastercard and many more have successfully changed organizational culture.

Kevin is currently on the board of Performitiv, and on the advisory boards of Guild Education and Sanctuary. Kevin was previously on the board of directors of KnowledgeAdvisors, a provider of human capital analytics software, which was purchased by Corporate Executive Board in March of 2014. Kevin was also the Chairman of Jambok, a social learning start-up company which was founded at Sun Microsystems and was purchased by SuccessFactors in March 2011. Additionally, Kevin served on the boards of Workforce Insight and Koru prior to their sales.

Kevin is on the board of Best Buddies Washington and helped establish the first office for Best Buddies in the state in 2019. Best Buddies is a nonprofit organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development, and inclusive living for people with intellectual and developmental disabilities (IDD).

Kevin was previously the Founder and the President of SumTotal Systems (NASDAQ: SUMT) which he helped create in 2003 by merging Click2learn (NASDAQ: CLKS) with Docent (NASDAQ: DCNT). The merger won Frost & Sullivan's Competitive Strategy Award in 2004.

Prior to the formation of SumTotal, Kevin was the Chairman & CEO of Click2learn, which was founded by Paul Allen, co-founder of Microsoft. Kevin helped take Click2learn public and engineered over a dozen acquisitions post-IPO. Prior to joining Click2learn, Kevin was president and founder of Oakes Interactive in Needham, MA. Oakes Interactive was purchased by Click2learn (then called Asymetrix) in 1997, prior to going public a year later.