Three Ways HR Can Offset the Year of Unpredictability

051717 Martin HR Offsets Unpredictability Blog hero.jpg

The first several months of 2017 can be summed up in one word: Unpredictable. We’re seeing organizations respond by emphasizing alignment and agility to ensure the greatest impact of effort and ability to roll with the punches. And we’re seeing opportunity and increased priority for HR to be able to build resiliency and adaptability through emphasis in three areas:

1. Putting science behind your human capital strategy delivers business impact

  • With unpredictability and uncertainty near givens, alignment to critical business initiatives is essential and CHROs require a reliable and proven way to align their HR strategy to the business strategy. The People-Profit Chain  (members only), i4cp's research-validated and practice-proven model, provides a simple and practical framework to manage alignment and articulate the linkages between HR and business results.
  • The model is built upon 17 human capital KPIs that have consistently risen to the top in longitudinal surveys i4cp conducted in 2007, 2012, and 2016.
  • These 17 KPIs have the highest correlations to multi-year growth in revenue, profit, customer satisfaction, and market share, and account for up to 31% of the variance in a firm’s market performance.

2. Purpose-driven collaboration drives effective business outcomes

  • Enabling innovation and organizational agility is essential—especially in uncertain times. Collaboration can be either a powerful driver of these or a productivity killer. High-performance organizations are 1.5x.more likely to see those collaborations drive effective outcomes. The key differentiator is the purposeful pursuit of collaboration.
  • Employees at 84% of high-performance organizations indicate that collaborating with others is energizing, whereas employees at 50% of low-performance organizations indicate that collaborating with others is time consuming.
  • High-performance organizations are 2x more likely to ensure collaborations are based on business needs/goals (63% vs. 31% of low-performance organizations).
  • Stay tuned for the first of several white papers, created in coordination with thought leader Rob Cross, on workforce collaboration.

3. And influential leadership drives everything

  • To operate successfully in a digitized, globalized, diverse, and interdependent environment, organizations must have leaders (at all levels) who can assert influence, drive collaboration, and lead across boundaries of all types (personal, geographical, organizational).
  • These leaders must drive innovation, engagement, and alignment from diversified talent and teams (irrespective of employee/freelancer/contractor, or demographics) and have a holistic understanding of the business that extends across the entire business value chain.
  • Leaders must be developers of talent. Yet, most organizations do not have the rewards or mechanisms in place to drive and sustain this essential skill/capability.
  • While nearly 2/3 of executives believe experiences with external stakeholders (e.g., customers, suppliers) are critical, only 13% plan such development assignments for top talent.
  • Check out 14 future leadership capabilities  that you should plan for now.
  • Read how L&D can help mitigate talent risk  and enable a more agile organization.


Kevin Martin

Kevin Martin is the chief research officer at the Institute for Corporate Productivity (i4cp); the leading research firm focused on discovering the people practices that drive high-performance.

In addition to guiding i4cp’s research agenda and deliverables, Kevin also advises corporate and human resources leadership teams on best- and next-practices in a broad range of topics that range from talent risk management and corporate culture, to human capital strategy and organizational agility. He also serves as executive sponsor of i4cp's distinguished Chief HR Officer Board.

Prior to i4cp, Kevin worked for several years at research firm Aberdeen Group where he built one of the industry’s leading human capital management (HCM) research practices and then held a variety of roles of increasing responsibility which included SVP of Research Operations with general management oversight of the company's 17 research practices, and SVP of International Operations where he led the firm’s expansion efforts in to Europe.

A highly sought-after international keynote speaker on all aspects of human resources and talent management, Kevin has been recognized as a “Top 100 HR Influencer” by HR Examiner. His and his team’s research have been cited in leading business media, including Forbes, The Wall Street Journal, Fast Company, Harvard Business Review, Inc. Magazine, Bloomberg, the Financial Times, CFO Magazine, CIO Applications, and on CNBC.

He is also an occasional contributor for the Financial Times.

Kevin currently serves on the advisory councils for the University of Dayton's school of business administration and school of engineering. He also serves on the board of advisors for Bullseye Engagement. From 2005 to 2014, Kevin served on the board of directors for Big Brothers Big Sisters of Central Massachusetts, which included a two-year term as board chairman (2009-2011). In 2006, Kevin was awarded the Commonwealth of Massachusetts's "Big Brother of the Year".

Kevin earned a Master of Business Administration degree from Boston University and a Bachelor of Science in Business Administration degree from the University of Dayton. He resides in the Massachusetts with his wife (Laura) and their three sons.