When Good People Quit...Do You Really Know Why?
The Stanley Cup is one of the most revered trophies in all of sports. Awarded annually to the champion of the National Hockey League, it is the oldest existing trophy to be awarded to any professional sports franchise, originally commissioned in 1892. Hockey players and coaches worldwide dream of hoisting the cup in triumph.
Surely Barry Trotz, the head coach of the Washington Capitals, had this dream many times. And on June 7, 2018 he realized his dream and did something that had never been done before: he guided the Capitals to their first Stanley Cup championship in the team’s 44-year history. It was a surprising win for a city that hadn’t seen a professional championship of any kind in 26 years.
And, a little over a week later, Trotz did something else surprising. He quit.
Capitals fans all asked the same question in unison: why?
It’s a question organizations are often asking themselves when they lose good people, and often they don’t really know the answer. It’s not uncommon for speculation to run rampant. “More money.” “Bigger role.” “Needed a change.” The excuses go on and on because of one primary reason: people who are exiting usually aren’t truthful about why they are leaving.
There are 3 reasons why this happens:
1. Exit surveys are usually a waste of time
The exit process is horribly broken in most companies. On the last day the exiting employee typically sits down with an HR representative and goes over very tactical information (turn in your key card...here’s your benefits information...where is your laptop?). The “strategic” conversation on why someone is leaving is usually just one more check box, or often non-existent.
2. Most companies aren’t truly listening to employees before they leave
While approximately 80% of companies do some form of exit surveys, only a fraction perform stay interviews, despite a high correlation to market performance (what we call a next practice). Why wait until someone resigns to get their input?
3. Most companies aren’t monitoring the employee experience in real time
Exit surveys and stay interviews are but two channels to collect employee feedback. Most (74%) organizations still, for some reason, rely on traditional employee surveys to gauge engagement and uncover issues, even though technology now exists to not only listen to employee feedback in real-time but analyze and act on it just as quickly.
High-performance organizations are utilizing several techniques to reduce turnover of top talent and proactively address employee issues.
If you are interested in better understanding attrition issues in your organization, let’s talk. You never know who is getting ready to leave...it might even be those who just realized their dreams.
Kevin is CEO and co-founder of the Institute for Corporate Productivity (i4cp), the world’s leading human capital research firm focusing on people practices that drive high performance. i4cp conducts more research in the field of HR than any other organization on the planet, highlighting next practices that organizations and HR executives should consider adopting.
Kevin is also the author of Culture Renovation®, an Amazon bestseller which debuted as the #1 new release in a dozen Amazon book categories. Drawing on data from one of the largest studies ever conducted on corporate culture, Culture Renovation™ details how high-performance organizations such as Microsoft, T-Mobile, 3M, AbbVie, Mastercard and many more have successfully changed organizational culture.
Kevin is currently on the board of Performitiv, and on the advisory boards of Guild Education and Sanctuary. Kevin was previously on the board of directors of KnowledgeAdvisors, a provider of human capital analytics software, which was purchased by Corporate Executive Board in March of 2014. Kevin was also the Chairman of Jambok, a social learning start-up company which was founded at Sun Microsystems and was purchased by SuccessFactors in March 2011. Additionally, Kevin served on the boards of Workforce Insight and Koru prior to their sales.
Kevin is on the board of Best Buddies Washington and helped establish the first office for Best Buddies in the state in 2019. Best Buddies is a nonprofit organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development, and inclusive living for people with intellectual and developmental disabilities (IDD).
Kevin was previously the Founder and the President of SumTotal Systems (NASDAQ: SUMT) which he helped create in 2003 by merging Click2learn (NASDAQ: CLKS) with Docent (NASDAQ: DCNT). The merger won Frost & Sullivan's Competitive Strategy Award in 2004.
Prior to the formation of SumTotal, Kevin was the Chairman & CEO of Click2learn, which was founded by Paul Allen, co-founder of Microsoft. Kevin helped take Click2learn public and engineered over a dozen acquisitions post-IPO. Prior to joining Click2learn, Kevin was president and founder of Oakes Interactive in Needham, MA. Oakes Interactive was purchased by Click2learn (then called Asymetrix) in 1997, prior to going public a year later.