Video: Is HR Already Behind in the AI Revolution?
Where in your 2024 planning is the targeted exploration and utilization of generative AI?
According to new i4cp research, this is a business imperative. We found that organizations currently experimenting with, or utilizing AI, are quickly creating competitive advantage. Further, there's a huge opportunity cost to those that are simply waiting.
CHROs commonly surface several questions as it relates to AI:
- How do we assess the exposure of work, tasks, and job rules (both within HR and across the enterprise) that could be augmented by generative AI or replaced by it?
- Where within the HR function does generative AI pose the greatest peril, or offer the greatest promise?
- How closely should I be working with the chief technology and chief marketing officers to understand the enterprise, utilizations of generative AI and promised application of it?
Our new research study, Is HR Already Behind in the AI Revolution?, explores AI adoption and the impacts on HR. In this video, i4cp Chief Research Officer Kevin Martin breaks down the significant risk at hand for organizations and the practices that set high-performance organizations apart.
What’s Available?
To prepare for the AI revolution, i4cp enterprise members have access to the following resources:
- Guidebook: Creating a Skills Database
- Guidebook: Talent Mobility and Internal Talent Marketplaces
- The HR Leaders AI Strategy Toolkit
- Member-exclusive report: Is HR Already Behind in the AI Revolution?
- Bias Audit Checklist for AI & Algorithms
For previous videos, view the full CHRO Video Insights collection here.
Kevin Martin is the chief research officer at the Institute for Corporate Productivity (i4cp); the leading research firm focused on discovering the people practices that drive high-performance.
In addition to guiding i4cp’s research agenda and deliverables, Kevin also advises corporate and human resources leadership teams on best- and next-practices in a broad range of topics that range from talent risk management and corporate culture, to human capital strategy and organizational agility. He also serves as executive sponsor of i4cp's distinguished Chief HR Officer Board.
Prior to i4cp, Kevin worked for several years at research firm Aberdeen Group where he built one of the industry’s leading human capital management (HCM) research practices and then held a variety of roles of increasing responsibility which included SVP of Research Operations with general management oversight of the company's 17 research practices, and SVP of International Operations where he led the firm’s expansion efforts in to Europe.
A highly sought-after international keynote speaker on all aspects of human resources and talent management, Kevin has been recognized as a “Top 100 HR Influencer” by HR Examiner. His and his team’s research have been cited in leading business media, including Forbes, The Wall Street Journal, Fast Company, Harvard Business Review, Inc. Magazine, Bloomberg, the Financial Times, CFO Magazine, CIO Applications, and on CNBC.
He is also an occasional contributor for the Financial Times.
Kevin currently serves on the advisory councils for the University of Dayton's school of business administration and school of engineering. He also serves on the board of advisors for Bullseye Engagement. From 2005 to 2014, Kevin served on the board of directors for Big Brothers Big Sisters of Central Massachusetts, which included a two-year term as board chairman (2009-2011). In 2006, Kevin was awarded the Commonwealth of Massachusetts's "Big Brother of the Year".
Kevin earned a Master of Business Administration degree from Boston University and a Bachelor of Science in Business Administration degree from the University of Dayton. He resides in the Massachusetts with his wife (Laura) and their three sons.