Talent, Web 2.0 and Social Networking Webinar
Join Ellen Cowan, social networking and community consultant and former director at LinkedIn as she addresses the implications of a Web 2.0 world on employees and human resources. Facebook, MySpace, LinkedIn and many other social networking sites have become major global players, promising to connect friends, colleagues and employees like never before. While Web 2.0, Social Media and Social Networking are continuing to expand, many large companies have yet to take advantage of these capabilities for internal use. How can these concepts be applied to talent management, employee engagement, training and development, hiring and retention? What are the risks and benefits associated with embracing Web 2.0 and social networking? This presentation will cover the landscape, trends and best practices for Web 2.0 and social networking as a primer for HR leaders.
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About Ellen Cowan
Ellen Cowan brings many years of Internet, marketing and business development experience to social networking and human capital strategy including recent work as a consultant and director to both TMP Worldwide and LinkedIn. Ellen has worked with several Fortune 500 clients on employer branding, interactive, advertising, and recruitment and retention strategy. She developed innovative social networking partnerships between TMP and SelectMinds as well as multiple agencies and technology companies and LinkedIn, and she has consulted on channel development strategy with agency and technology leaders, corporate executives, industry organizations, and the human capital community. Ellen serves i4cp as guest analyst for Web 2.0 and Social Media, blogs about corporate social networking in practice at www.communitycasebook.com, and is a social networking and community consultant to the enterprise. View her LinkedIn profile.
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As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.