Webinar: Take Corporate Culture to the Bottom Line
A new global study commissioned by the American Management Association (AMA) and conducted by i4cp shows that one of the best ways to avoid becoming a victim of the economy is to focus on corporate culture. As a Google spokesperson said this month, "Our unique culture is an essential part of what makes Google Google."
Join Jay Jamrog, i4cp's Senior Vice President of Research, and Pauline Larkin, founding director of Peoplematters as they explore the survey findings and examine corporate culture in the context of its impact on high-performing organizations, including:
- whether a positive corporate culture can be a competitive advantage in turbulent economic times;
- how changing demographics will impact corporate culture;
- ways that leadership style influences corporate culture;
- various effects of decentralization upon culture;
- characteristics of a state-of-the-art corporate culture;
- and much more.
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.