Evidence-Based HR: A FedEx Ground Story
Evidence-based HR (EBHR) is the next generation of human capital analytics. Many companies have yet to embrace the approach, but some leading organizations have. FedEx Ground, an i4cp member company, started looking into the benefits of EBHR more than six years ago, and completed their first EBHR analysis in 2007.
In this insightful session, FedEx Ground’s Gretchen Rawdon, Senior Consultant, Organizational Development, will tell the organization’s story of how they adopted an evidence-based approach to HR. Specifically, you’ll hear:
- Why FedEx Ground took an evidence-based approach to HR
- What FedEx Ground found and learned
- What the company is doing differently now based on successful EBHR efforts
Register now!
As vice president of marketing at i4cp, Erik is currently responsible for all marketing efforts for the company and works alongside several departments to execute organizational initiatives. He also oversees web development projects. Located in Seattle, WA, he brings over 15 years of Internet marketing experience, most of which are in the research industry.
Prior to i4cp, Erik worked as Internet Marketing Director at market research panel company GMI, where he was responsible for global online marketing and panel growth in several countries. He also managed the graphic design team and worked extensively with other departments on process improvements and plan development. GMI experienced exceptional revenue growth - several hundred percent - during his tenure. Prior to GMI, Erik founded FilmJabber.com, a movie review and information website that continues to grow in popularity and traffic.
Erik received a B.A. in Business Administration with a concentration in Management Information Systems from Western Washington University.